On the topic of “one hit wonders” or odd Top 40 tunes we knew and loved, Phil Roger brought up this one from Ashton, Gardner and Dyke/1970.
Phil Roger was what I considered a radio trivia encyclopedia. A radio nerd, like myself, we seemed to share the same “sense of weird.”
He knew as much, if not more, about the jocks, owners and history of Seattle radio as I did. I enjoyed our conversations. When I jammed the Country tunes on KBAM/Longview, in morning drive, Phil Roger was selling commercial time for the station.
The station, at that time, was owned by Armak Communications, Arne Peterson. Arne owned and operated the blowtorch Country Giant of the Longview-Kelso metroplex, and also delivered a daily “editorial.” These editorials were subscriptions sent to Arne from some East Coast publication and read verbatim, with as much feeling as Arne could give, whether he agreed with what he was reading or not. They all sounded the same, Arne had a naturally gruff voice.
Dave Sawyer, the other half of our two-man morning show, was carting up the editorials for the week. I was in the production room preparing to record a spec spot. Arne’s reel tape began with the sound of Arne fumbling with the headphones and tape machine. Apparently, someone had potted down the volume on Arne’s headphones. He rolled tape, began his editorial, but could not hear himself. After a short expletive, dead air.
Dave and I looked at each other, mouths agape. We knew we had just struck gold. We finished carting and labeling the editorials, with one special edition for our Monday morning two-man program.
Monday morning at 7:15: “And now it’s time for today’s editorial…
This is Arne Peterson with today’s editorial. …WHAT THE HELL? …… This has been Arne Peterson with today’s editorial.
We laughed until we cried, and then rolled into music.
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