KIXI Radio: Familiar Sounds of the 1970s

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In the early ’70s, I worked in the KIXI, Seattle newsroom. Back then, the AM and FM stations simulcast all the time. These cuts are tidbits of audio that I collected from way back then.

Wally Nelskog, owner of KIXI,  voicing the station ID with a typical KIXI music bed.

September 26, 1973 – KIXI Station ID – Wally Nelskog


This is from 1972. Being KIXI, without much jock chatter, it consists of ads and brief newscasts by well-known voices

1. is Rudy Perez….this had to be about the most played ad every morning during the news. Rudy worked approx. the 10-2 airshift

2. Dean Smith, at the time in KIXI sales, but one of the best paid voice guys in the market

3. Steve Shilling, afternoon to evening guy, who had been at KBRO pre-KIXI

4. Ken Stuart, news director. Worked AM drive through about noonish M-F

The voice before Ken Stuart may be Bob Liddle. Or it might be Rudy. I am not certain. Every weekday Stuart did the news in the AM hours. And Liddle was the morning jock…if you could really call him that. Basically, KIXI had IGM automation playing unannounced music and they rolled the tapes. Then the announcers would look at the music legend and, when in the mood, they would read off the names of songs that had recently played. That applied to Liddle in the morning. Perez midday or Shilling late afternoon to evening.

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Author: Steven Smith

Presently editor and historical writer with Puget Sound Media in Seattle. Former radio broadcaster and radio station owner, 1970-1999. Journalism and speech communications degrees. I enjoy researching articles and online reporting that allows me to meld together words, audio and video. P.S. I appreciate and encourage reader comments and opinions.

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