Lance Venta is reporting in today’s RadioInsight that Bustos Media has launched it’s Spanish CHR format “La Z” on it’s newly acquired 102.9 signal in Centralia. Now sporting call letters KZTM, the station will be simulcast on 103.3 KZNW Oak Harbor/Mt Vernon covering both ends of the Sea-Tac metro. The “La Zeta” format had been heard locally on 1210 KMIA Auburn until this month as that station flipped to Bustos’ “La Pantera” Regional Mexican music network. Until it’s acquisition from the iHeart trust, 102.9 had been smooth jazz KFNY.
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