Kirk Wilde was a jock at KSND-AM in Seattle in 1968. While going through his memorabilia recently, he found a printed promotional flyer that was designed for media buyers. It showed KSND had beat both KJR-AM and KOL-AM in the Pulse Ratings Survey. The ratings period was July-September 1968, and the sample area was Seattle-Everett with the demo being adults 18-34.
The discovery of that flyer among Wilde’s belongings brought back memories: “Those numbers indicated we actually beat KJR (!) for the first time in nine years. But it was only for a minute. KSND soon after dropped off a cliff.
“The problem with the station and the format was listeners soon realized we had like 100 oldies. We played them off cartridge tapes only — no records. A station needed at least a couple thousand oldies to do that format right. We should have worked from four or five reel-to-reel machines for the music. Danny Holiday, the program director (PD) and my friend, really didn’t have any formula for varying the vintage of the tracks. I tried to freshen it up, but what can you do with too few carts.
“Working at KSND was the one and only time I ever used a different name on the air. I was Kirk Allison (news clipping below). There were some well-known jocks there, Robert O. Smith in addition to Holiday. The cheapskate station worked me nearly to death, like ten hours a day. But I think I reached my 10,000 hours while I was there.”
Editor’s note: I listened to Kirk Wilde in 1965-’66 when he was on evenings at Bellingham’s KPUG-AM. He departed Bellingham for KOL-AM in Seattle, working with Danny Holiday. Next stop was KRKO-AM in Everett. Kirk explained why he left big city KOL for a job in Everett: “KOL fired me for screwing up a newscast. I tried something new that wasn’t thought through.” Before long, Wilde was back in Seattle at KSND, where Holiday had been hired as PD. After KSND, Wilde moved to KING-AM when it was still a rock station. Kirk’s last radio job, before transitioning into a different field in 1975, was as the morning jock at soul station KDKO-AM in Denver. He is currently retired and living in Denver…..Steven L. Smith
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