880 KIXI considers commercial-free, listener-supported model

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Those of us who receive the regular newsletter from Hubbard Radio’s nostalgia/oldies 880 KIXI were likely surprised to be presented with this option when the latest edition was received today.  The COVID-19 pandemic & it’s resulting devastation to ad revenues that support commercial radio & TV have had a major effect on broadcasters.  While some have gone off air for good, others have filed for temporary “Silent STA” authority, there are others who are trying to think ‘outside the box’ to find a way to remain on air & sustainable.  While I question whether Hubbard Radio is in dire financial consequences considering the money they’ve spent converting one of their AM’s to all-digital in addition to a number of new hirings in some markets, I do acknowledge that operation of AM stations currently is hardly a break-even occurrence.  Perhaps this will be a considered financial model in future for AM stations with unique formats that are narrow-cast appeal serving a small, dedicated group of listeners.  If you are a KIXI listener, would you consider contributing financial support to sustain a commercial-free oldies/adult standards/old-time radio station?

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Mike Cherry

Author: Mike Cherry

retired broadcaster: on-air, MD, PD, asst PD, Prod Mgr, IT, station technician/engineer, pioneer Internet webcaster, station installation/maintenance; 12 years in commercial radio, 17 years volunteer in campus/community radio in B.C., Alberta & Wash. Amateur radio operator & "DXer" specializing in AM night-time DX, short-wave DX/listening & remote SDR DXing/listening

10 thoughts on “880 KIXI considers commercial-free, listener-supported model

  1. It seems to me that for donation radio to work you need 1) unserved audience 2) highly local 3) a hell of a contribution system and 4) a solid well known non-profit. Look at what KNKX OR KEXP go thru. We did a gay radio format in Palm Springs that worked ok (KGAY 106.5) but most of the revenue was commercial not donations. Will be an interesting exercise for Hubbard. Good luck….

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