880 KIXI considers commercial-free, listener-supported model

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Those of us who receive the regular newsletter from Hubbard Radio’s nostalgia/oldies 880 KIXI were likely surprised to be presented with this option when the latest edition was received today.  The COVID-19 pandemic & it’s resulting devastation to ad revenues that support commercial radio & TV have had a major effect on broadcasters.  While some have gone off air for good, others have filed for temporary “Silent STA” authority, there are others who are trying to think ‘outside the box’ to find a way to remain on air & sustainable.  While I question whether Hubbard Radio is in dire financial consequences considering the money they’ve spent converting one of their AM’s to all-digital in addition to a number of new hirings in some markets, I do acknowledge that operation of AM stations currently is hardly a break-even occurrence.  Perhaps this will be a considered financial model in future for AM stations with unique formats that are narrow-cast appeal serving a small, dedicated group of listeners.  If you are a KIXI listener, would you consider contributing financial support to sustain a commercial-free oldies/adult standards/old-time radio station?

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Author: Mike Cherry

retired broadcaster: on-air, MD, PD, asst PD, Prod Mgr, IT, station technician/engineer, pioneer Internet webcaster, station installation/maintenance; 12 years in commercial radio, 17 years volunteer in campus/community radio in B.C., Alberta & Wash. Amateur radio operator & "DXer" specializing in AM night-time DX, short-wave DX/listening & remote SDR DXing/listening

10 thoughts on “880 KIXI considers commercial-free, listener-supported model

  1. Not a KIXI listener. But I do not donate to radio or TV. They make or break it on their own. A far cry from the days of Wally Nelskog doing very well with his combo…AM only 1kw at 910. But I do know times have changed.

    1. Dick – no I haven’t done the survey & am not sure I am planning to. I have no intention of becoming a paid supporter of KIXI so likely won’t bother. KIXI is but a shadow of the once great radio station it once was – a hard-drive spitting out liners & the top 2000 MOR/chicken rock oldies & a few syndicated shows.. KIXI once had fabulous on-air personalities & presence & a large library with some interesting obscurities & rarities. Dan Murphy getting the boot was the final straw for me. I once listened to KIXI a lot but now don’t listen at all unless to sample the station for purposes of blogging/writing up news. There’s plenty of good , free sources of music from the past 60-70 years, sources of old-time radio shows & podcasts/on-demand listening of the syndicated shows they carry. If KIXI is such a financial drain on Hubbard, they should just shut down & turn in the license. Here’s a link to the survey for those interested:

      https://kixi.us2.list-manage.com/track/click?u=8c0d2903404a04cfa28c93813&id=4a348e4f65&e=4ecd01eb1c

      1. Thanks for the link. I did the survey, Mike, and answered the essay question as follows:

        “Dump all your current programming and go to live jocks 24/7. Allow anyone from about 12 years of age onward to pay $1 an hour to d.j. (maximum 4 hours per week, no more than two hours with same music genre). No more than “two-songs-in-a-row” with fun patter and live commercials. Any kind of music the d.j. wants.”

        I also offered to make a contribution of $0.00.

        If I get an answer, I’ll let you know. Feel free to breathe in the meantime.

  2. More bad news. At the end of the month, Dick Clarks Rock, Roll and remember will no longer be heard. United Stations has decided to discontinue it. I hope they replace it with “live from the 60,s with the real Don Steele or Wolfman Jack?

  3. Mike, my feelings exactly about finding everything they played presented elsewhere, better and ad-free.

    But I hadn’t heard that Dan had been fired. The last human to broadcast on KIXI and a nice guy. When did he get it?

    And to think that the repulsive John Trash has 25 hours a week . ?? Wha’ the?? I wonder if it’s a barter. Nobody would pay for that $#&#!

  4. It seems to me that for donation radio to work you need 1) unserved audience 2) highly local 3) a hell of a contribution system and 4) a solid well known non-profit. Look at what KNKX OR KEXP go thru. We did a gay radio format in Palm Springs that worked ok (KGAY 106.5) but most of the revenue was commercial not donations. Will be an interesting exercise for Hubbard. Good luck….

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