Dick Stark: Pacific NW Radio and Sports Icon

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Dick Stark is well-known in the northwest corner of Washington State. Most radio listeners in Whatcom County, even those of us who worked with Dick in broadcasting, think of him as a sportscaster first and, second, as a sales and management professional from KPUG (and later KAFE-FM). There’s more to Dick’s radio and sports roots than might meet the eye. Take a look at this 1960 clipping from “The Collegian,” at the time the student newspaper at Western Washington State College (WWSC).

Stark till Dark

Of surprise to some of his listeners, Dick’s earliest days in Bellingham radio were at KENY and not at KPUG. KENY was Bellingham’s first pop-rock station. It was founded in 1958 by local radio and TV personality Tom Haveman (Click HERE to read more about KENY). KENY was popular with teens and young adults, but it had a competitive disadvantage. The FCC had licensed KENY as a “daytime only” station. In the Pacific NW, most daytime radio stations were allowed to sign on at six in the morning, but they had to go off the air at sunset. That meant KENY had a seasonal schedule — in summer on-the-air until 9:15 p.m. In the winter sign off was as early as 4:15 p.m. Dick worked afternoons, so his shift could have been real short, or pretty long, depending on the time of year. At KENY, Dick’s radio show was, appropriately so, named “Stark till Dark.”

The KENY van, circa 1960, when the station was rockin’.

KENY’s ratings were strong and the two long established full time Bellingham stations, KPUG and KVOS (later KGMI), were watching with interest. In the early-60’s, KPUG switched to a pop-rock format. Previously KPUG ran network radio shows and programming targeted at middle aged adults. Since KPUG could play the new music all day AND into the night, KENY’s listening audience was eroding away. Not surprisingly, KENY lost momentum and dropped their youth-oriented format. KENY management tried other formats, but gained little traction. Eventually, the call letters were changed to KBFW, the station began playing country music (that format lasted for 25+ years) and it obtained a full time FCC license. Meanwhile, for two decades, KPUG was recognized as the predominant rock station in Whatcom County until FM radio gained steam in the mid-1980s.

Dick Stark’s outgoing personality and talents were perfect attributes for success in radio broadcasting and sportscasting. He’d always been a good public speaker and loved sports. Dick was late maturing and too small, at 5 feet 11 inches tall and 145 pounds, to seriously compete for the BHS varsity team. But that situation gave him more time to focus on becoming a proficient PA announcer and developing his style as a play-by-play announcer. Stark’s enthusiasm for basketball was such that senior year he and other players put together an independent team that played everywhere and they won 45 games and lost only five.

Stark graduated BHS in 1952. He enrolled at the University of Washington and majored in radio&television. It was going well. Dick even helped cover Pac-10 games for the campus radio station. And, athletically, things were looking up. He stood 6 feet tall, played with skill, and earned a spot on the Husky JV team.

Dick had been at the UW for about two years when Uncle Sam came knocking. Suddenly, young Mr. Stark was in the army. While in boot camp, PVT Stark played basketball for the Army team at Fort Carson, CO. It was in the military that his skills as a player developed. When he was stationed in Washington D.C., Dick played with the Fort Meyer Colonials. And, no small achievement, the team won the East Coast championship.

Co-sports editors Dick Stark (L) and Kyle Westland. 1950s era WWSC Klipsun.

In 1958, with his military obligation in the rear view mirror, Dick enrolled at WWSC in Bellingham. There were advantages to attending the hometown college. First, Western was noted for its teacher’s training program and, at the time, Dick was pondering the career option of becoming a teacher and a coach. Another big factor in his decision making was affordability. He could attend Western, stay in Bellingham, and save lots of money.

Stark never regretted his time spent at Western. He became a cub reporter for “The Collegian,” the campus newspaper, and from there worked his way up to co-sports editor. He shared that responsibility with another student, Kyle Westland. While attending Western, Dick was free to pursue his enthusiasm for broadcasting by developing his “Stark till Dark” persona at KENY radio.

1962: New Job & Hitched

Big changes awaited Dick when he graduated from Western in 1962. He left KENY radio and went to a full time announcing job at KPUG. (When KPUG’s sports director left a year later, Dick took the job and he kept it). In ’62  Dick married Ardith, his forever wife, and they had children and have raised a family. Speaking of marriage, according to the caption on the newspaper clipping that accompanies the photo below, Dick was getting hitched the next day. But at that moment, he and KPUG program director at the time, Gary “Taylor” Bruno, were smooching Cheri Mariotto: Miss Birch Bay and later Bellingham’s Blossom Time Queen. Anyone interested in knowing the exact day the photo was taken need only ask Dick for the date of his wedding anniversary.

Gary “Taylor” Bruno (Left), Cheri Mariotto and Dick

Dick and I collect aircheck recordings from the early days of KPUG and other local radio stations. Not a lot of that type of material remains, but the audio montage below includes KPUG recordings from 1960 creeping into the early ’70s. First up, since he’s the star, is Dick with a 1962 ad for the Moonlight Drive In. Next is Dave Hall’s 1960 spot for Huisingh’s Music Center. Third is Mike Forney’s 1962 promo for a rock ‘n roll dance at the Elks Hall. Then there’s Bob O’Neil’s Mr. Whisper contest promo from 1966. That’s followed by Norm Gregory with a 1966 spot for Fraser’s Chevrolet. Finally, from the early ’70s, it’s Don Patrick with a Robert Burns clothing store ad. You’ll also hear an ancient KPUG jingle and snippets from era appropriate tunes by The Four Seasons, Chubby Checker, The Tornados, The Beatles, The Supremes, Kathi&The Unusuals and Mary Hopkin.

KPUG 50 years ago montage (Run time 5:10)

Whatcom County’s Sports Authority

Stark loved being so close to local sports. He saw future pros and the best of the local players — kids who displayed real heart on the court and in the field. For five decades, listeners in Whatcom County heard Dick’s voice when they tuned in prep football and basketball. For much of that time, Stark’s only competitor was his friend, Haines Fay, at KGMI (Click HERE to read more about Haines Fay).

Concentration

Dick provided sports coverage for all of the local schools: Lynden High, Lynden Christian High, Ferndale High, Blaine High, Nooksack High, Sehome High, Bellingham High, Squalicum High, Western Washington University and others. There were the regular games and state championship play. Much of Dick’s time was spent in the county with the Lynden teams. In the ’60s, he witnessed the rivalry between the Lynden Christian Lyncs and legendary coach Jake Maberry’s Lynden Lions. Dick recalls the time the 1976 Lynden Christian “Iron Lyncs” basketball team won a state title even though six of their twelve players were benched for the championship game. Dick was comfortable doing play-by-play for basketball or football. At Western Washington University, administrators and fans dubbed Dick the “Voice of the Vikings” to acknowledge his skills and dedication while broadcasting Western’s regular season basketball games.

Stark set his own personal benchmarks for reporting. He consciously made a point of never criticizing any of the youthful athletes he was reporting on. Dick was forgiving of their mistakes: “The players are always supposed to be the winners. That’s the goal of high school and collegiate sports. I don’t think I ever put a player down for an error, at least I sure hope I didn’t. I tried to keep everything positive. That was one thing coaches seemed to appreciate about my radio broadcasts,” Stark explained.

Dick remembers the young players he watched and interviewed over the years. A few of the local stars that immediately come to mind are Richard Hanson, a Blaine basketball player in the ’60s. There was Pat Locker, WWSC football all-star running back. He surpassed 4000 career rushing yards in the late ’70s. In the late ’90s, Blaine’s Luke Ridnour was an amazing player and he went on to fame as an NBA star and a Seattle SuperSonic.

Left: with a youthful Luke Ridnour, Blaine’s basketball star. Right: Presenting Pat Locker, Western football great, with the Whatcom County Sports Personality of the Year Award.

Dick had his favorite players and he had his favorite radio colleagues. At KPUG, Stark teamed up with many sportscasters; however, the late Terry Allen was the one he most enjoyed being with. Dick said, “Terry came to KPUG from a Yakima station. He was one of KPUG’S longtime employees, working as news director, helping with sports, and later getting into ad sales. He was absolutely the most fun guy I’ve ever worked with. Terry knew how to lighten things up at just the right time with one-liners. He and I would do a game and we’d just be sitting there and having fun. We were together as the KPUG sports broadcast team for nearly 15 years.”

Stark has received many professional honors, from induction into the Washington State Football Coaches Hall of Fame to the Dave Duvall Award for Community Service. In 2020, he was inducted into the Bellingham High School Athletic Hall of Fame. Dick’s award acknowledged a lifetime of promoting local sports through his play-by-play broadcasts on KPUG (Click HERE to read more of that story).

One highlight of Dick’s life in sports goes back to 1972. The KPUG All Stars (KPUG staff and their athletic friends) played basketball against the University of Washington in a public fundraiser for the local Boy’s and Girl’s Club. The radio guys weren’t facing the actual UW Pac-10 team. The UW competition consisted of collegiate celebrity players, but not necessarily basketball stars. One UW notable was All-American quarterback (UW 1969-’72) Sonny Sixkiller. The photo below was shot at just the right moment to catch the man once known as “Stark till Dark” skillfully driving around Sixkiller.

Sonny was better at football than basketball!

That Entrepreneurial Spirit

Dick Stark is known as the sports authority for Bellingham and Whatcom County. But there’s more to Stark than that. He displays a strong entrepreneurial spirit and approach to business.

Dick’s Noisy Cars

Dick’s dad in the first sound car, circa 1948.

The Stark family, beginning with Dick’s father, owned the sound cars that were seen and heard in Bellingham’s city center several decades ago. In the mid-’60s, the car often cruised Railroad Ave. and Magnolia St. It would blast out popular tunes mixed with ads for venues like Skagit Speedway and teen dance halls at Birch Bay. Dick told Puget Sound Media: “My dad, Virgil, ran the first sound car in Bellingham about 1948. It was a presidential election year and he drove around making political campaign announcements for the Democrats. After the election, the party gave dad all of the equipment as payment. Driving that car my dad gave Senator Scoop Jackson his first ride around Whatcom County. My brother Jack and I took over running it when I was a junior at Bellingham High School. I continued with the sound car through my college years and ran it for several years after I was established at KPUG. My kids even ran it for a while when they were in college. After Bellis Fair Mall came to be in the mid-’80s, the downtown disappeared and so did the sound cars.”

Standard equipment in the early sound cars was pretty crude by today’s standards. Dick explained,“inside we had a light duty portable record player and a microphone. They connected to the amplifier that fed the PA horns that were mounted on top of the car. The equipment was all battery powered, of course. Out on the road, we’d play part of a popular record and then cut in with an ad that we read live. If a quick stop or a sharp turn was required, the tone arm and stylus might be heard scratching its way across the record. Sometimes, when I was driving, if I saw a familiar face on the street, I would greet the person by way of the car’s PA system. That never failed to surprise and amuse the pedestrian on the sidewalk who got singled out.” This author notes that the sound cars were not loved by everyone, because they made noise downtown, but in my mind they are a memorable remnant of Bellingham’s past.

Keep On Dancin’

Jim Tincker, the other half of DJ Enterprises, mid-’90s photo

Dick was one of the leading teen dance promoters in this area. He began in the promotion business as a solo operator. Then he brought in his friend, and KPUG general manager, Jim Tincker as a partner to reduce personal financial risks and to share work duties. The business was called DJ Enterprises. It operated for nearly 15 years, until teens lost interest in dances and Battles of the Bands. Dick retains fond memories: “Our big event was the “Tune In” back to school dance at the Assumption Gym. One year we had 12 bands participate, playing from noon to midnight. They weren’t paid — they were all competing for a recording gig. We had it set up so the winner was awarded the deal. The presentation was well organized. As one band was playing front and center stage, the next band would set up at another stage over against the wall. At the end of an act, we would simply reverse the stages. It was great fun and financially rewarding. By the way, the year we had the bands competing against one another for the recording gig, the big winner was Crystal Tricycle.” The photo below features contest winner Crystal Tricycle performing at a KPUG event in 1970. They’re set up on the back of a flatbed truck in the old Bellingham Sears’ parking lot on Cornwall Ave.

Photo credit: Crystal Tricycle Facebook page

Stark Goes Hollywood

Ok, the headline above might be slightly exaggerated. However, during the VHS video store boom in the 1980s, in Bellingham Dick was on the ground floor of that craze. His first store was in the historic Fountain District. When he needed more space, Dick moved to yet a bigger store in the Fountain District. Stark’s TV and Video rented out movies and portable players. Customers could shop for TVs, VCRs, and video cameras. The store also had a highly regarded service department.

The staff (L-R) Ward (Dick’s son), Stan (manager), Dick and Dale (service) at Stark’s TV and Video.

Everybody around back then knows how things turned out for video stores. The landscape changed: VHS went away, grocery stores put in vending machines stocked with DVDs and Netflix didn’t help matters. By the early ’90s, video rental stores were fading away. What remains of Stark’s TV and Video, along with a few photos and many memories, includes two radio ads that ran in Bellingham. The first one is Halloween themed. The ghoulish voice is Marty Rowe, a former KPUG program director, and the announcer is Dick’s friend, the late Terry Allen. The second spot was produced by a Florida production company

Two spots for Stark’s TV and Video (Run time 1:42)

Despite his other ventures and adventures, Dick remains best known for his contributions to local sports. In a career that spanned more than five decades, it has to be difficult to pick the most memorable moments in local sports. When asked about that, Dick provided a CD of some of his sports broadcasts. The choices are obviously limited because many great moments in local sports were lost forever because a tape wasn’t rolling at the time. Of the three tracks below, the first two are men’s basketball from 1998 when Western played Central Washington University. In the first clip, things start looking up for Western. In the second clip, Central player Simon Dubiel (former Sehome High star) completes a shot that spells “lights out” for Western. The third clip dates to 2005: The Squalicum High (Bellingham) boys’ basketball team is playing Hanford High (Richland) for 3rd place at state. Squalicum’s Dustin Jones saved the day with only seconds left in the game.

Three memorable sports clips: Dick Stark (play-by-play announcer) with commentary and analysis by Ron Crowe and Steve Sandmeyer. (Run time 2:03)

Fifty Six Years at KPUG

Dick and deejay Jay Hamilton at a remote from Fountain Motors in 1964.

That odd looking photo above shows Dick holding the mic for deejay Jay Hamilton. As part of a remote from Fountain Motors, Jay spent the night (supposedly sleeping, if that was possible) in a car. That crazy promotion was undoubtedly cooked up by Dick in his role as a KPUG sales executive.

Those of us who worked at KPUG had fun and we have stories to tell. Dick has more good KPUG and Bellingham stories than any of the rest of us. After all, he was the longest serving employee in the history of KPUG. He spent more time on the payroll than any of the people or companies that ever owned the station.

Three KPUG guys at an early-’60s Blossomtime dance (L-R)  Dick, Gary “Taylor” Bruno (later the VP of  Westwood One), performer Buddy Knox (he had a hit with “Party Doll”), and Danny Holiday (popular Pacific NW deejay).

Dick Stark was at KPUG (and the FM from the early-’70s) for 56 years. He worked with all of the KPUG staff that ended up in big markets including Gary “Taylor” Bruno, Danny Holiday, Jay Hamilton, John Sandifer, Kirk Wilde, Harvey “Charlie” Brown, Gary “Shannon” Burleigh, Steve West, Norm Gregory, Greg Collins, and Randy Evans (Ichabod Caine). Dick retired from broadcasting in 2018 and he is still productive in the community, active in his church, enjoying barbecues with his children and family and enthusiastic about life.

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Author: Steven Smith

Presently editor and historical writer with Puget Sound Media in Seattle. Former radio broadcaster and radio station owner, 1970-1999. Journalism and speech communications degrees. I enjoy researching articles and online reporting that allows me to meld together words, audio and video. P.S. I appreciate and encourage reader comments and opinions. View other articles by Steven Smith

13 thoughts on “Dick Stark: Pacific NW Radio and Sports Icon

  1. Steve ~ Dick Stark certainly involved me in a number of wacko promotions at KPUG, including spending that night sleeping in that car in a dealer’s showroom. I’m not sure how, but I actually did get some sleep in that car that night … even with people knocking on the showroom window throughout the night! By the way, the 3rd person in that photo, holding the sign that says “LOOK! Jay Hamilton of KPUG will sleep here”, is the KPUG Program Director and Morning Show personality (at the time) Russell Reed Ripley III. Russ was from Portland. Worked at KISN, KGON and had been (I believe) PD at KLOG in Kelso.
    Stark also had me involved in a 1965 deejay drag strip race with other Top-40 jocks from Seattle, Everett, Tacoma. The jocks all drove brand new cars from car dealers around the PNW. I drove a car down from a Bellingham dealership. I still have my trophy cup for Fastest Qualifying Time among the jocks. I didn’t win the actual drag competition though.
    Dick surely had an indelible career in B’ham.

  2. Honest to goodness Jay…even though I have seen this photo several times since you brought it out….you are so much the focal point in your crypt that I only ever paid attention to you and Dick. I had to look again to see anyone else. So is that the fellow we got the Mike Forney Tekstar recording from in 1972?

    1. No. That tape came from John Carver … whose air-name at KPUG was Mike Archer. He worked afternoon drive in ’65 and would periodically use a sound effect of an arrow flying through the air into a target … He went from KPUG to KIMA-Yakima … then back to radio work in LA (mainly studio engineer for jocks).

    1. If my memory serves me correctly, I’m fairly sure that Mike Archer (John Carver) replaced Danny Holiday when he left for KOL in ’65 … thus his afternoon drive airshift.

  3. The highlight of my professional career was Managing Stark’s TV and Video for over 15 years. Dick was unlike any other person I ever worked for. Boss, Mentor and Friend to me and my family. He gave me so much of himself at a time in my life that was so helpful. I will never forget. And I so remember that Sonny Sixkiller picture hanging in his basement.

  4. When you are just getting started in Radio, it’s amazing what you will volunteer to do just to hang around: Paint the tower buildings, make T-shirts for the station Basketball team…drive Stark’s big, black Sound Car on Railroad Ave. Of course, anybody and everybody would be out on that given day, you would come to the realization that you should have worn a disguise. It was like being in a fish bowl!

  5. John …that is interesting. Dick or his kids still ran the car when I was there in 74. But I never saw inside one let alone took the wheel and the mic. You were the man !

  6. A nice trip through the years. Those old WCL games in the 60’s and 70’s! And Cheri Mariotto- who as Sharon Harvey was seen coast-to-coast on billboards for Tanya Tanning Butter in the late 60’s-early 70’s.

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